The measurement was based on the unique visitors of the top 4 smartphone apps for Yahoo!, ESPN, NFL.com and CBS Sports. Both Yahoo! and ESPN sit at the top with approximately 5 million unique users, with Yahoo! holding the edge with 200,000 users. However, ESPN users spend longer in the app as well as the users repeat visit the app for ESPN more times than Yahoo! NFL.com and CBS Sports complete the results with each 1.3 million unique visitors to their application.
Site
|
Unique Visitors
|
Visits
(per Visitor)
|
Time for Visits
(hours: minutes)
|
Yahoo!
|
5.1 M
|
25.2
|
1:53
|
ESPN
|
4.9 M
|
25.5
|
2:00
|
NFL.com
|
1.3 M
|
30.1
|
1:53
|
CBS
Sports
|
1.3 M
|
12.2
|
0:41
|
Total
|
10.3 M
|
27.1
|
2:14
|
Source: Nielsen
FtSb says: There seems to be little dispute that the big 4 fantasy football game providers are: Yahoo!, ESPN, NFL.com, and CBS Sports. The Nielsen also corresponds to what a survey on CraveOnline outlined for the popularity of the game providers. The results from Nielsen highlight the momentum of the efforts of NFL.com and the struggles for CBS Sports. NFL.com started in 2010 and appears to have caught CBS Sports, which started much earlier in the late 1990s. The CBS Sports models have touted more fees and prizes to attract users, while the NFL leverages NFL.com as a marketing tool to increase NFL viewership via participation in fantasy sports. Although both measure with 1.3 million users, the experience of NFL.com has attracted more repeat visits as well as users stay on longer to NFl.com than CBS Sports. Both measures of repeat visits and length of visits bodes well for any advertisement opportunities for the apps.
