The market for daily games in fantasy sports continues to outpace the already growing market of fantasy sports. The main source of revenue for daily games is from entry and game fees that users pay up front for the chance and winning the prizes for winning the leagues. Speed and time to market in order to capture and maintain a user base will be key to a number of game providers that are entering this market.
Open Gaming Sports Network (OGSN) is providing a service to manage and maintain aspiring daily game providers. The service was launched in 2013 is already hosting dailydraft.com and there are plans to bring along more sites such as 247drafts.com in March.
Turnkey Solution
"Our revenue is derived from fantasy operators paying us a monthly fee to license our software and support their sites," says Chris Wright from OGSN. "Building a feature rich fantasy site from scratch takes many months, sometimes years and carries a high cost of hiring a development team. Building new features, supporting the site, setting salaries, creating leagues, integrating payment providers and supporting customers are all added costs to maintaining a live site."
The fastest method for customers to start their game site is what OGSN calls their turnkey solution that can integrate with a game providers domain and brand. The solution provides a number of essential feature for daily game including real time scoring and injury notification.
For daily game providers that would like more customization or already have existing support and development infrastructure, OSGN can provide a White Label program that provides a license model for OSGN daily fantasy sports software package so that those daily providers can implement as they wish.
OSGN also has an API to which game providers can gain access to list of services to run a daily game site. In addition, in today's competitive environment, a mobile application will be essential for fantasy players that are looking to check scores and to keep up to date with news and highlights of fantasy players. OSGN can provide that as well. The daily games may have a higher demand for mobile apps than perhaps the web that the traditional season long leagues have dominated.Growing the user base
It is only natural that the the daily game providers that use OGSN may consider themselves competitors. However, OGSN can provide an established user base to any daily game provider that is joining their network. Each new game provider can help grow an existing user base. OGSN can also allow cross user play so that players can compete with different user on a different site. This sharing of users across the many daily game providers that use their hosted service, provides OGSN with a unique solution if they can take advantage of the network.
Currently, OSGN provides solutions for NFL, MLB, NBA, and NHL. They are also looking to expand to an number of additional sports in the future.
Summary
Hosted service and the cloud is a hot market in technology sectors. Substantial businesses have already invested in this market from big companies such as Amazon and Microsoft that offer cloud solutions. The benefits of hosted services have been sold as cost effectiveness to maintain and service, ease of deployment, network redundancy and network scaling. The Open Gaming Sports Network looks to capitalize on the ability to bring daily games faster to market and to free daily games from the burden of the heavy capital costs that may require to start up the business.
